Prerequisites
None
Career Paths
Growth Hacker, Digital Marketing Specialist, Marketing Strategist, Marketing Analyst, Product Manager
Course overview
In this 4-week part time course you will be exposed to the essentials and best practice of effective data-driven digital marketing and growth hacking. An up to date understanding of these concepts and the corresponding latest technologies and digital tools will help you accelerate and push forward for a much more better understanding and performance in the marketing field. You will go through a learning process involving tools and methods enabling you in solving real-life problems pertaining to the data structures of businesses around the world.
Engagement at the core
Join your class on-campus or via livestream. Either way, our courses are built to keep you focused.
Online office hours
Instructors will be available via livestream on designated days to ensure you get extra help with course materials or assignments
Access course content anytime
Class content will be available for you to access throughout the duration of the course.
Feature Comparison
Hybrid Flex HK$ 12,500 | ||
|---|---|---|
Lectures | ||
Option to join lectures online | ||
Option to join lectures on-campus | ||
On-campus hotdesk | ||
Industry-Centric Projects | ||
Individual | ||
Group | ||
Curriculum Access | ||
Unlimited during bootcamp | ||
Lecture Recordings | ||
24/7 Access During Bootcamp | ||
Course plan
Unit 1
Introduction to Growth
• Marketing before Growth Hacking
• How Growth Hacking Disrupts Startups
• Modern Evolution of Growth
• How does Growth Fit with Your Company
Unit 2
Growth Fundamentals & Methodologies
• Defining North Star Metrics & Growth Metrics
• Deepdive into Mini-Metrics
• Introduction to Growth Loop & Multipliers
Unit 3
Growth Analytics
• Setting up Metrics, Tracking Plan for Your Startup
• Introducing 3rd Parties Analytics Tools (e.g. Mixpanel / Google Analytics)
• How to Turn Data into Actionable insights
Unit 4
Growth Process & Running Experiments
• How to Build up a Hyperloop Process to Run Experiments
• Mentality on Experimentation
• How to Evaluate, Predict & Analyze A/B Tests
Unit 5
Experimentation Deepdive
• Experimentation Research - How to Spot Potential Experiment Opportunities
• How to Properly Design a MVP for Your Experiment
• Writing an Experimentation Requirement Document
• Introducing Chi Squared Test, Power Analysis
Unit 6
User Experience, User Psychology & User Research
• How to Pair Customer Experience & Growth Together
• How to Understand Users Deeper to Design Better Growth Experiments
• Learning about Designing User Research Sprint
Unit 7
Acquisition Strategy
• Modern Growth Strategies on Acquisition
• Applying Growth Loop into Acquisition
Unit 8
Balanced Strategies & Case Studies
• How to Create a Balanced Strategy on Acquisition Channels
• Case Studies on Formulating Paid Strategy
Unit 9
Retention Strategy
• Importance of Retention & Churn Management
• How to Drive Retention Strategy
Unit 10
Monetization Strategy
• Customer Lifetime Value Introduction
• Defining Your Users’ Lifecycle and Create CRM Plan
Unit 11
Building Growth Stacks & Careers
• How to Create a Growth Stack (in House and 3rd Party)
• Career Path for Growth Hacker
Unit 12
Bring Growth to Your Company & Future Trends
• How to Pitch the Management as the First Growth Person in Your Company
• Latest Trends in Growth
Instructors and support team
Hugo Mar
Digital Marketing & Growth Hacking Instructor
Endy Chow
Digital Marketer and Trainer
Steve Safarowic
Chief Product Officer
Venue
3/F, Citicorp Centre, 18 Whitfield Rd, Tin Hau, Fortress Hill
Course schedule
Nov 18 - Dec 9, 2020
Wed 7:30pm-9:30pm, Sat 2:00pm-6:00pm
Course closed
60%
booked
Jan 13 - Feb 6, 2021
Wed: 730pm-930pm, Sat: 1pm-5pm
Course closed
0%
booked
Apr 7 - May 1, 2021
Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face
Starts in 78d 14:57:40
33%
booked
Dates or times don't work for you?
This Course is RTTP approved
Course Fee $4,166 after RTTP reimbursement
Contact Us
Not sure if this is for you?
Apr 7 - May 1, 2021
Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face
Hybrid Flex
Join class on-campus or watch via online livestream for any class
HK$ 12,500
Starts in 78d 14:57:40
33%
booked
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3/F, Citicorp Centre, 18 Whitfield Rd, Tin Hau, Fortress Hill