Coming Soon!

from HK$12,500

Digital Marketing and Growth Hacking

4 weeks, Part-time

Prerequisites

None 

Career Paths

Growth Hacker, Digital Marketing Specialist, Marketing Strategist, Marketing Analyst, Product Manager 

Course overview

In this 4-week part time course you will be exposed to the essentials and best practice of effective data-driven digital marketing and growth hacking. An up to date understanding of these concepts and the corresponding latest technologies and digital tools will help you accelerate and push forward for a much more better understanding and performance in the marketing field. You will go through a learning process involving tools and methods enabling you in solving real-life problems pertaining to the data structures of businesses around the world.

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Engagement at the core

Join your class on-campus or via livestream. Either way, our courses are built to keep you focused.

Online office hours

Instructors will be available via livestream on designated days to ensure you get extra help with course materials or assignments

Access course content anytime

Class content will be available for you to access throughout the duration of the course.

Features

Hybrid Flex

HK$ 12,500

Lectures

Option to join lectures online

Option to join lectures on-campus

On-campus hotdesk

Industry-Centric Projects

Individual

Group

Curriculum Access

Unlimited during bootcamp

Lecture Recordings

24/7 Access During Bootcamp


Course plan

Unit 1

Introduction to Growth

Marketing before Growth Hacking

How Growth Hacking Disrupts Startups

Modern Evolution of Growth

How does Growth Fit with Your Company

Unit 2

Growth Fundamentals & Methodologies

Defining North Star Metrics & Growth Metrics

Deepdive into Mini-Metrics

Introduction to Growth Loop & Multipliers

Unit 3

Growth Analytics

Setting up Metrics, Tracking Plan for Your Startup

Introducing 3rd Parties Analytics Tools (e.g. Mixpanel / Google Analytics)

How to Turn Data into Actionable insights

Unit 4

Growth Process & Running Experiments

How to Build up a Hyperloop Process to Run Experiments

Mentality on Experimentation

How to Evaluate, Predict & Analyze A/B Tests

Unit 5

Experimentation Deepdive

Experimentation Research - How to Spot Potential Experiment Opportunities

How to Properly Design a MVP for Your Experiment

Writing an Experimentation Requirement Document

Introducing Chi Squared Test, Power Analysis

Unit 6

User Experience, User Psychology & User Research

How to Pair Customer Experience & Growth Together

How to Understand Users Deeper to Design Better Growth Experiments

Learning about Designing User Research Sprint

Unit 7

Acquisition Strategy

Modern Growth Strategies on Acquisition

Applying Growth Loop into Acquisition

Unit 8

Balanced Strategies & Case Studies

How to Create a Balanced Strategy on Acquisition Channels

Case Studies on Formulating Paid Strategy

Unit 9

Retention Strategy

Importance of Retention & Churn Management

How to Drive Retention Strategy

Unit 10

Monetization Strategy

Customer Lifetime Value Introduction

Defining Your Users’ Lifecycle and Create CRM Plan

Unit 11

Building Growth Stacks & Careers

How to Create a Growth Stack (in House and 3rd Party)

Career Path for Growth Hacker

Unit 12

Bring Growth to Your Company & Future Trends

How to Pitch the Management as the First Growth Person in Your Company

Latest Trends in Growth


Instructors and support team

Hugo Mar

Digital Marketing & Growth Hacking Instructor

Endy Chow

Digital Marketer and Trainer


Venue

3/F, Citicorp Centre, 18 Whitfield Rd, Tin Hau, Fortress Hill



Course schedule

Jan 13 - Feb 6, 2021

Wed: 730pm-930pm, Sat: 1pm-5pm

Course closed

100%

booked

Apr 28 - May 29, 2021

Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face

Course closed

100%

booked

Oct 6 - Oct 30, 2021

Wed: 7:30PM-9:30PM, Sat: 2:00PM-6:00PM

Course closed

100%

booked

Dates or times don't work for you?


This Course is RTTP approved

Course Fee $4,166 after RTTP reimbursement


Schedule a Consultation

Not sure which course suits your career goals? Schedule a complimentary 45 minute consultation with our career team.

Schedule a Consultation

Not sure which course suits your career goals? Schedule a complimentary 45 minute consultation with our career team.

Coming Soon!

Taught in:

Hybrid Flex

Join class on-campus or watch via online livestream for any class

HK$ 12,500

Schedule a Consultation

Accelerating humanity by educating workforces