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from HK$12,500

Digital Marketing and Growth Hacking

4 weeks, Part-time

Coming Soon!

Taught in:

Hybrid Flex

Join class on-campus or watch via online livestream

HK$ 12,500

or 12 payments of

HK$1,042

over 12 months with

or 3 payments of

HK$4,167

over 3 months with


Course overview

In this 4-week part-time Digital Marketing course, you will be exposed to the essentials and best practices of effective data-driven digital marketing and growth hacking. An up-to-date understanding of these concepts and the corresponding latest technologies and digital tools will help you accelerate and push forward for a much better understanding and performance in the marketing field. You will go through a learning process involving tools and methods enabling you in solving real-life problems pertaining to the data structures of businesses around the world. A digital marketing certificate will be given upon completion of the course.

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Course Delivery

Course schedule - Monday to Friday

Daily lectures on course material

Weekly face-to-face tutorials

Co working space available

Offline mentor support (5 days a week)

Campus hot desk available to all students

Access anytime or anywhere

Access to all recordings in case you miss a lecture

Online support from mentors

Course plan

Unit 1

Introduction to Growth

Marketing before Growth Hacking

How Growth Hacking Disrupts Startups

Modern Evolution of Growth

How does Growth Fit with Your Company

Unit 2

Growth Fundamentals & Methodologies

Defining North Star Metrics & Growth Metrics

Deepdive into Mini-Metrics

Introduction to Growth Loop & Multipliers

Unit 3

Growth Analytics

Setting up Metrics, Tracking Plan for Your Startup

Introducing 3rd Parties Analytics Tools (e.g. Mixpanel / Google Analytics)

How to Turn Data into Actionable insights

Unit 4

Growth Process & Running Experiments

How to Build up a Hyperloop Process to Run Experiments

Mentality on Experimentation

How to Evaluate, Predict & Analyze A/B Tests

Unit 5

Experimentation Deepdive

Experimentation Research - How to Spot Potential Experiment Opportunities

How to Properly Design a MVP for Your Experiment

Writing an Experimentation Requirement Document

Introducing Chi Squared Test, Power Analysis

Unit 6

User Experience, User Psychology & User Research

How to Pair Customer Experience & Growth Together

How to Understand Users Deeper to Design Better Growth Experiments

Learning about Designing User Research Sprint

Unit 7

Acquisition Strategy

Modern Growth Strategies on Acquisition

Applying Growth Loop into Acquisition

Unit 8

Balanced Strategies & Case Studies

How to Create a Balanced Strategy on Acquisition Channels

Case Studies on Formulating Paid Strategy

Unit 9

Retention Strategy

Importance of Retention & Churn Management

How to Drive Retention Strategy

Unit 10

Monetization Strategy

Customer Lifetime Value Introduction

Defining Your Users’ Lifecycle and Create CRM Plan

Unit 11

Building Growth Stacks & Careers

How to Create a Growth Stack (in House and 3rd Party)

Career Path for Growth Hacker

Unit 12

Bring Growth to Your Company & Future Trends

How to Pitch the Management as the First Growth Person in Your Company

Latest Trends in Growth

Course schedule

Jan 13 - Feb 6, 2021

Wed: 730pm-930pm, Sat: 1pm-5pm

Course closed

100%

booked

Apr 28 - May 29, 2021

Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face

Course closed

100%

booked

Oct 6 - Oct 30, 2021

Wed: 7:30PM-9:30PM, Sat: 2:00PM-6:00PM

Course closed

100%

booked

Dates or times don't work for you?


Instructors and support team

Hugo Mar

Digital Marketing & Growth Hacking Instructor

Endy Chow

Digital Marketer and Trainer

Features

Hybrid Flex

 icon

HK$ 12,500

Lectures

Option to join lectures online

Option to join lectures on-campus

On-campus hotdesk

Industry-Centric Projects

Individual

Group

Curriculum Access

Unlimited during bootcamp

8 Months extended access

Lecture Recordings

24/7 Access During Bootcamp

Career Opportunities

Profile listing on Xccelerate talent database

Hong Kong Tech Career Guide

Access to the Xccelerate Hiring Network

Personal Interview Prep

Personal CV Review

Personal LinkedIn Review

Soft Skills Training

Receive job posts from Xccelerate network

Job Negotiation Training

Tech Industry Speaker Series

Coming Soon!

Taught in:

Hybrid Flex

Join class on-campus or watch via online livestream

HK$ 12,500

or 12 payments of

HK$1,042

over 12 months with

or 3 payments of

HK$4,167

over 3 months with


Frequently Asked Questions

Xccelerate was founded to address the main concerns that our students found lacking in traditional offline and even online learning environments. What you will find with us that does not come standard with a majority of other options is: - Our dedication to practical hands-on training environments that keep you accountable to your own success but also provide access to a modern curriculum with the aid of expert instructors. - For our immersive programs, we provide an in-house career support team as opposed to many other institutes where you are left to fend for yourself. Your job search progress will be closely followed up by our career consultants throughout the duration of the immersive program and even after graduation. - Our career team organizes various career events, e.g. networking evenings, guest sharing, workshops, etc. With such a commitment, we have achieved 91% successful hiring rate in the previous cohorts. Your success is our success! - Access to an always growing tech community. All Xccelerate students are invited to join our exclusive learning community, which is a platform of sharing and receiving news related to tech, such as the latest tech inventions, tech-talent roles openings, etc, allowing alumni and all stakeholders to discuss.

Our bootcamp programs are completely immersive. We teach from zero and expect you to have job-ready skills after the course. While it is not fully required to have pre-existing hard tech skills before the course, we highly recommend completing pre-course prep work that will be assigned before the course begins to best set you up to succeed.\n\nThe immersive courses are engineered to produce the best possible outcomes within 16 weeks, therefore students should fully understand the commitment and work ethic required to complete the program.

You can schedule a free course consultation with us by emailing admissions@xccelerate.co where we will address your current career situation as well as your desired outcomes to help point you in the right direction.

We do not offer trial classes at the moment as it turns out to be quite distracting for current students and instructors, but we recommend you to schedule a campus tour with our Admissions Manager at +852 68838583. You can observe the class and talk to our instructors if necessary to learn more about the course.

There are usually 15-20 students within each full time immersive course. In terms of in-house support offered by Xccelerate, our instructors are constantly available through dedicated channels that we have so that students can be walked through the course on a step by step level.

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