Coming Soon!
from HK$12,500
4 weeks, Part-time
Coming Soon!
Taught in:
Hybrid Flex
HK$ 12,500
Join class on-campus or watch via online livestream
or 12 payments of
HK$1,042
over 12 months with
or 3 payments of
HK$4,167
over 3 months with
In this 4-week part-time Digital Marketing course, you will be exposed to the essentials and best practices of effective data-driven digital marketing and growth hacking. An up-to-date understanding of these concepts and the corresponding latest technologies and digital tools will help you accelerate and push forward for a much better understanding and performance in the marketing field. You will go through a learning process involving tools and methods enabling you in solving real-life problems pertaining to the data structures of businesses around the world. A digital marketing certificate will be given upon completion of the course.
Course schedule - Monday to Friday
Daily lectures on course material
Weekly face-to-face tutorials
Co working space available
Offline mentor support (5 days a week)
Campus hot desk available to all students
Access anytime or anywhere
Access to all recordings in case you miss a lecture
Online support from mentors
Unit 1
Introduction to Growth
• Marketing before Growth Hacking
• How Growth Hacking Disrupts Startups
• Modern Evolution of Growth
• How does Growth Fit with Your Company
Unit 2
Growth Fundamentals & Methodologies
• Defining North Star Metrics & Growth Metrics
• Deepdive into Mini-Metrics
• Introduction to Growth Loop & Multipliers
Unit 3
Growth Analytics
• Setting up Metrics, Tracking Plan for Your Startup
• Introducing 3rd Parties Analytics Tools (e.g. Mixpanel / Google Analytics)
• How to Turn Data into Actionable insights
Unit 4
Growth Process & Running Experiments
• How to Build up a Hyperloop Process to Run Experiments
• Mentality on Experimentation
• How to Evaluate, Predict & Analyze A/B Tests
Unit 5
Experimentation Deepdive
• Experimentation Research - How to Spot Potential Experiment Opportunities
• How to Properly Design a MVP for Your Experiment
• Writing an Experimentation Requirement Document
• Introducing Chi Squared Test, Power Analysis
Unit 6
User Experience, User Psychology & User Research
• How to Pair Customer Experience & Growth Together
• How to Understand Users Deeper to Design Better Growth Experiments
• Learning about Designing User Research Sprint
Unit 7
Acquisition Strategy
• Modern Growth Strategies on Acquisition
• Applying Growth Loop into Acquisition
Unit 8
Balanced Strategies & Case Studies
• How to Create a Balanced Strategy on Acquisition Channels
• Case Studies on Formulating Paid Strategy
Unit 9
Retention Strategy
• Importance of Retention & Churn Management
• How to Drive Retention Strategy
Unit 10
Monetization Strategy
• Customer Lifetime Value Introduction
• Defining Your Users’ Lifecycle and Create CRM Plan
Unit 11
Building Growth Stacks & Careers
• How to Create a Growth Stack (in House and 3rd Party)
• Career Path for Growth Hacker
Unit 12
Bring Growth to Your Company & Future Trends
• How to Pitch the Management as the First Growth Person in Your Company
• Latest Trends in Growth
Jan 13 - Feb 6, 2021
Wed: 730pm-930pm, Sat: 1pm-5pm
Course closed
100%
booked
Apr 28 - May 29, 2021
Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face
Course closed
100%
booked
Oct 6 - Oct 30, 2021
Wed: 7:30PM-9:30PM, Sat: 2:00PM-6:00PM
Course closed
100%
booked
Hybrid Flex ![]() HK$ 12,500 | ||
---|---|---|
Lectures | ||
Option to join lectures online | ||
Option to join lectures on-campus | ||
On-campus hotdesk | ||
Industry-Centric Projects | ||
Individual | ||
Group | ||
Curriculum Access | ||
Unlimited during bootcamp | ||
8 Months extended access | ||
Lecture Recordings | ||
24/7 Access During Bootcamp | ||
Career Opportunities | ||
Profile listing on Xccelerate talent database | ||
Hong Kong Tech Career Guide | ||
Access to the Xccelerate Hiring Network | ||
Personal Interview Prep | ||
Personal CV Review | ||
Personal LinkedIn Review | ||
Soft Skills Training | ||
Receive job posts from Xccelerate network | ||
Job Negotiation Training | ||
Tech Industry Speaker Series | ||
Coming Soon!
Taught in:
Hybrid Flex
HK$ 12,500
Join class on-campus or watch via online livestream
or 12 payments of
HK$1,042
over 12 months with
or 3 payments of
HK$4,167
over 3 months with
How is Xccelerate different from the other institutes?
Xccelerate was founded to address the main concerns that our students found lacking in traditional offline and even online learning environments. What you will find with us that does not come standard with a majority of other options is: - Our dedication to practical hands-on training environments that keep you accountable to your own success but also provide access to a modern curriculum with the aid of expert instructors. - For our immersive programs, we provide an in-house career support team as opposed to many other institutes where you are left to fend for yourself. Your job search progress will be closely followed up by our career consultants throughout the duration of the immersive program and even after graduation. - Our career team organizes various career events, e.g. networking evenings, guest sharing, workshops, etc. With such a commitment, we have achieved 91% successful hiring rate in the previous cohorts. Your success is our success! - Access to an always growing tech community. All Xccelerate students are invited to join our exclusive learning community, which is a platform of sharing and receiving news related to tech, such as the latest tech inventions, tech-talent roles openings, etc, allowing alumni and all stakeholders to discuss.
I do not have any tech background, are these courses suitable for me?
Our bootcamp programs are completely immersive. We teach from zero and expect you to have job-ready skills after the course. While it is not fully required to have pre-existing hard tech skills before the course, we highly recommend completing pre-course prep work that will be assigned before the course begins to best set you up to succeed.\n\nThe immersive courses are engineered to produce the best possible outcomes within 16 weeks, therefore students should fully understand the commitment and work ethic required to complete the program.
I am not sure which full-time and/or part-time courses I should take, is there a way to erase my concern?
You can schedule a free course consultation with us by emailing admissions@xccelerate.co where we will address your current career situation as well as your desired outcomes to help point you in the right direction.
Are there any trial classes for me to have a basic understanding of the courses?
We do not offer trial classes at the moment as it turns out to be quite distracting for current students and instructors, but we recommend you to schedule a campus tour with our Admissions Manager at +852 68838583. You can observe the class and talk to our instructors if necessary to learn more about the course.
How many students in each section of the courses? Would it be possible that the instructors might not be able to take care of all the students?
There are usually 15-20 students within each full time immersive course. In terms of in-house support offered by Xccelerate, our instructors are constantly available through dedicated channels that we have so that students can be walked through the course on a step by step level.
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10 Ubi Crescent, #05-42 Ubi Techpark, Singapore 408564