6 weeks, Part-time
Prerequisites
3 - 10 years of work experience (tech background is a bonus but not required)
Career Paths
Product Manager, Product Owner, Product Marketing Manager
In this 6-week part time course, you will have the credibility and confidence to lead cross-functional teams and initiatives and bring products to life. Interactive workshops and real-life examples will equip you the fundamental skills to succeed across different product domains and business sizes. Upgrade your theoretical end-to-end product management process with practical experiences. Obtain essential Product Management tools and techniques that you can apply to your job immediately.
Engagement at the core
Join your class on-campus or via livestream. Either way, our courses are built to keep you focused.
Online office hours
Instructors will be available via livestream on designated days to ensure you get extra help with course materials or assignments
Access course content anytime
Class content will be available for you to access throughout the duration of the course.
Remote Learner HK$ 9,000 | ||
---|---|---|
Lectures | ||
Option to join lectures online | ||
Industry-Centric Projects | ||
Individual | ||
Group | ||
Curriculum Access | ||
Unlimited during bootcamp | ||
Lecture Recordings | ||
24/7 Access During Bootcamp | ||
Unit 1
Introduction to Product Management
• What is Product Management?
• PM myth buster
• What is a product?
• Key skills to possess: hard skills and soft skills
• Product Management in tech firms’ fundamentals
Unit 2
Be Agile
• Key agile concepts
• Top practices and buzz words you must know as a PM
• PM’s role in an agile setup
Unit 3
What do PMs do?
• Understanding product frameworks (PLC, Product Maturity Model)
• What to expect and how to prepare yourself
• Surviving as a PM in different companies (covering various sizes and domains)
Unit 4
Understand your audiences
• Discovery and research (Users & Market)
• Why is “Asking Why” so important and how not to alienate people?
• Product Vision and Mission
• Essential PM tools and techniques
• The classic Who, How, What
Unit 5
Product validation
• Building the right thing or building thing right?
• What is prototyping?
• What is done-done?
• Introducing some tools and techniques
Unit 6
Creating your first roadmap
• The crucial differences between Product Manager/Owner and Project Managers
• The fundamentals of creating a Roadmap
• Non-linear thinking
• Where and how to begin?
• The importance or priorities and how to keep everyone happy?
Unit 7
Get it done
• The art of working with different stakeholders
• Collaborative alignment tactics and strategies
• User priorities vs business priorities, how to balance?
• MVP
• Measuring success (KPI, OKR)
Unit 8
Listen and Learn
• You have shipped your product, what next?
• New features vs tech debts, which one is more important?
• Let’s talk launch plan and go-to-market plan
Unit 9
Teams management
• Leadership without authorities
• Team culture is very important, are beanbags and ping pong tables enough?
• Horizontal and vertical management
Unit 10
Keep growing
• Resources to keep you growing
• Retrospectives – how to grow your team?
• Ending with a Retro, just like a real product team
Unit 11
Deciphering job ads
• Focusing on understanding what hiring managers are looking for
• How to prepare for your first interview?
Andrew Cheung
Product Management Instructor
Steve Safarowic
Chief Product Officer
3/F, Citicorp Centre, 18 Whitfield Rd, Tin Hau, Fortress Hill
Feb 1 - Mar 17, 2021
Mon 7:30pm-9:30pm, Wed 7:30pm-9:30pm
Starts in 9d 13:37:38
27%
booked
Not sure if this is for you?
Feb 1 - Mar 17, 2021
Mon 7:30pm-9:30pm, Wed 7:30pm-9:30pm
Remote Learner
Join lectures via livestream from anywhere
HK$ 9,000
Starts in 9d 13:37:38
27%
booked
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3/F, Citicorp Centre, 18 Whitfield Rd, Tin Hau, Fortress Hill