Introduction to Product Management

6 weeks, Part-time

Prerequisites

3 - 10 years of work experience (tech background is a bonus but not required) 

Career Paths

Product Manager, Product Owner, Product Marketing Manager 

Course overview

In this 6-week part time course, you will have the credibility and confidence to lead cross-functional teams and initiatives and bring products to life. Interactive workshops and real-life examples will equip you the fundamental skills to succeed across different product domains and business sizes. Upgrade your theoretical end-to-end product management process with practical experiences. Obtain essential Product Management tools and techniques that you can apply to your job immediately.

...

Engagement at the core

Join your class on-campus or via livestream. Either way, our courses are built to keep you focused.

Online office hours

Instructors will be available via livestream on designated days to ensure you get extra help with course materials or assignments

Access course content anytime

Class content will be available for you to access throughout the duration of the course.

Feature Comparison

Remote Learner

HK$ 9,000

Lectures

Option to join lectures online

Industry-Centric Projects

Individual

Group

Curriculum Access

Unlimited during bootcamp

Lecture Recordings

24/7 Access During Bootcamp


Course plan

Unit 1

Introduction to Product Management

What is Product Management?

PM myth buster

What is a product?

Key skills to possess: hard skills and soft skills

Product Management in tech firms’ fundamentals

Unit 2

Be Agile

Key agile concepts

Top practices and buzz words you must know as a PM

PM’s role in an agile setup

Unit 3

What do PMs do?

Understanding product frameworks (PLC, Product Maturity Model)

What to expect and how to prepare yourself

Surviving as a PM in different companies (covering various sizes and domains)

Unit 4

Understand your audiences

Discovery and research (Users & Market)

Why is “Asking Why” so important and how not to alienate people?

Product Vision and Mission

Essential PM tools and techniques

The classic Who, How, What

Unit 5

Product validation

Building the right thing or building thing right?

What is prototyping?

What is done-done?

Introducing some tools and techniques

Unit 6

Creating your first roadmap

The crucial differences between Product Manager/Owner and Project Managers

The fundamentals of creating a Roadmap

Non-linear thinking

Where and how to begin?

The importance or priorities and how to keep everyone happy?

Unit 7

Get it done

The art of working with different stakeholders

Collaborative alignment tactics and strategies

User priorities vs business priorities, how to balance?

MVP

Measuring success (KPI, OKR)

Unit 8

Listen and Learn

You have shipped your product, what next?

New features vs tech debts, which one is more important?

Let’s talk launch plan and go-to-market plan

Unit 9

Teams management

Leadership without authorities

Team culture is very important, are beanbags and ping pong tables enough?

Horizontal and vertical management

Unit 10

Keep growing

Resources to keep you growing

Retrospectives – how to grow your team?

Ending with a Retro, just like a real product team

Unit 11

Deciphering job ads

Focusing on understanding what hiring managers are looking for

How to prepare for your first interview?


Instructors and support team

Andrew Cheung

Product Management Instructor

Steve Safarowic

Chief Product Officer


Venue

3/F, Citicorp Centre, 18 Whitfield Rd, Tin Hau, Fortress Hill


Course schedule

Feb 1 - Mar 17, 2021

Mon 7:30pm-9:30pm, Wed 7:30pm-9:30pm

Starts in 16d 15:16:52

27%

booked

Dates or times don't work for you?


Contact Us

Not sure if this is for you?

Feb 1 - Mar 17, 2021

Mon 7:30pm-9:30pm, Wed 7:30pm-9:30pm

Remote Learner

Join lectures via livestream from anywhere

HK$ 9,000

Starts in 16d 15:16:52

27%

booked