What is user research and why should you care about it anyway?

Research helps us to understand who our users are, why they might need our products and how they might use them.

As founders and ideators, we often have ideas that make total sense to us and consider turning them into revenue generating businesses. Often times, however, there is not a large enough demographic that is interested in your value proposition which can lead to misused time, money and energy.

User research is key to figuring out exactly what your potential users want and whether or not they exist in the first place! Through proper research you may even find some new ideas you never thought of to help polish your idea before you bring it to the next level.

In this workshop, we’ll:

• Discuss the value of user research and how to communicate this
• Understand how user research fits into the overall design process
• Determine how to define your key research questions
• Explore different research methods that can help you to answer these questions