Linkedin for Business #1.1- Upgrade Your Profile Part 2 of 2


Linkedin continues to be the popular choice for serious business people.With almost 700 million members in over 200 countries and 175,000 new profiles being created every day, its success continues.

According to research by Linkedin, 50% of clients will avoid doing business with suppliers without a fully completed Linkedin profile. This means that not having a 100% complete profile could be costing you valuable opportunities.

93% of recruiters use Linkedin to find candidates, but only 50% of users have an ‘All Star’ or fully completed profile and having a strong profile makes you 18 times more likely to be contacted for a new opportunity. Quite simply, without a strong Linkedin profile you are pretty much invisible to recruiters, hiring managers & clients.

At Workshop #1.1 in my popular ‘Linkedin for Business’ series, you will build on what you learned in Workshop #1.0.

Linkedin has a process called the 4 pillars of success. These are:

  1. Establish your Personal brand with an All-Star or 100% complete profile
  2. Use Linkedin identify & target decision-making level, budget holding clients
  3. Be active on the site by posting interesting content & engaging with other posts

ONLY when you do these things in that exact order, will you achieve the 4th pillar of success:

  1. Build strong relationships with your connections

After upgrading your profile, the next step is to present yourself powerfully to the market.

At this workshop you will learn how to:

  • Use the power of Linkedin Groups to grow your influence to target clients outside of your immediate network
  • Use the power of Linkedin Company Pages to dominate Google searches
  • Easily grow your Linkedin network
  • Identify & connect with target clients
  • Learn more about your target client before you meet them
  • Build rapport with your target clients
  • Be active & visible on the site in an interesting, engaging way that will have clients & recruiters calling you
  • Use the power of Linkedin Articles to present yourself as an industry thought Leader & opinion former
  • Learn more hidden Linkedin features & hacks you probably do not even know to exist

Language: English

Venue: ZOOM

About Your Trainer:

Steve Bruce – Linkedin Trainer/Coach & Marketing Consultant, SB Consulting

Steve is a Hong Kong based Linkedin Trainer & SME Marketing Consultant. He has 30+ years’ international advertising agency, sales and marketing consultancy experience. He helps growing companies to tell their story in a clear, powerful way that will excite & engage their target customers. His tagline is 'marketing that makes sense' and he has helped his clients to generate millions of dollars in revenue.

He also helps Senior Executives, Business Owners & Corporate Teams to present themselves powerfully on Linkedin. The ‘SB Consulting magic’ is that 30+ years of international marketing experience means that he can tell your story better, in much less time and more effectively than you can working by yourself. He has also personally generated over HKD2.5m in revenue directly from Linkedin.


Steve Bruce

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