The Executive Centre (Group B): Redesign website for a premium serviced offices provider to reduce bounce rate and streamline user journey to conversion.

Full-Stack UX Design Immersive

Cohort 1

Melody Hung

Patrick Lai

Janice Lee

Project description

The Executive Centre is a worldwide workspace provider. Their website serves as an information hub of all centres with virtual reality view of some prime locations. It is the main source of leads with integration to the sales force. However, the website is hard to navigate and the current bounce rate is around 62%. Our objective in this project is to redesign the website and improve the user experience. Our ultimate goal is to reduce bounce rate, increase leads and sales, and streamline user journey to conversion.


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