在這個為期4週的數位行銷和成長駭客課程(Digital Marketing 課程)中，您將了解以數據驅動的數位行銷和成長駭客的基本知識及實踐方法。 對這些最新技術和工具的了解將幫助您在市場營銷領域獲得更好的理解和表現。學習過程涉及不同工具和方法的運用，使您能夠解決與全球企業數據有關的問題。
Xccelerate的Digital Marketing 課程將幫助學生提升市場營銷及成長駭客的技能和知識，並且獲得專業認可的課程證書，應付企業及工作需要。
Course schedule - Monday to Friday
Daily lectures on course material
Weekly face-to-face tutorials
Co working space available
Offline mentor support (5 days a week)
Campus hot desk available to all students
Access anytime or anywhere
Access to all recordings in case you miss a lecture
Online support from mentors
• 北極星指標(North Star Metrics)和增長指標(Growth Metrics)的定義
• 增長循環(Growth Loop)和乘數(Multipliers)
• 第三方分析工具(例如Mixpanel / Google Analytics)
• 將數據轉化為行動(Actionable insights)
• 如何評估，預測和分析A / B測試
• 實驗性研究(Experimentation Research) - 如何發現潛在的實驗機會
• 編寫實驗需求文檔(Experimentation Requirement Document)
• 卡方檢定(Chi Squared Test) , 統計檢定力分析(Power Analysis)
• 學習設計用戶研究衝刺(User Research Sprint)
• 將增長循環(Growth Loop)應用於收購
• 案例研究 - 制定付費廣告策略
• 保留和流失管理的重要性(Retention & Churn Management)
• 顧客終身價值(Customer Lifetime Value)
• 定義顧客的生命週期(Users’ Lifecycle)並創建客戶關係管理(Customer Relationship Management,CRM)計劃
1月 13 - 2月 6, 2021
Wed: 730pm-930pm, Sat: 1pm-5pm
4月 28 - 5月 29, 2021
Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face
10月 6 - 10月 30, 2021
Wed: 7:30PM-9:30PM, Sat: 2:00PM-6:00PM
How is Xccelerate different from the other institutes?
Xccelerate was founded to address the main concerns that our students found lacking in traditional offline and even online learning environments. What you will find with us that does not come standard with a majority of other options is: - Our dedication to practical hands-on training environments that keep you accountable to your own success but also provide access to a modern curriculum with the aid of expert instructors. - For our immersive programs, we provide an in-house career support team as opposed to many other institutes where you are left to fend for yourself. Your job search progress will be closely followed up by our career consultants throughout the duration of the immersive program and even after graduation. - Our career team organizes various career events, e.g. networking evenings, guest sharing, workshops, etc. With such a commitment, we have achieved 91% successful hiring rate in the previous cohorts. Your success is our success! - Access to an always growing tech community. All Xccelerate students are invited to join our exclusive learning community, which is a platform of sharing and receiving news related to tech, such as the latest tech inventions, tech-talent roles openings, etc, allowing alumni and all stakeholders to discuss.
I do not have any tech background, are these courses suitable for me?
Our bootcamp programs are completely immersive. We teach from zero and expect you to have job-ready skills after the course. While it is not fully required to have pre-existing hard tech skills before the course, we highly recommend completing pre-course prep work that will be assigned before the course begins to best set you up to succeed.\n\nThe immersive courses are engineered to produce the best possible outcomes within 16 weeks, therefore students should fully understand the commitment and work ethic required to complete the program.
I am not sure which full-time and/or part-time courses I should take, is there a way to erase my concern?
You can schedule a free course consultation with us by emailing firstname.lastname@example.org where we will address your current career situation as well as your desired outcomes to help point you in the right direction.
Are there any trial classes for me to have a basic understanding of the courses?
We do not offer trial classes at the moment as it turns out to be quite distracting for current students and instructors, but we recommend you to schedule a campus tour with our Admissions Manager at +852 68838583. You can observe the class and talk to our instructors if necessary to learn more about the course.
How many students in each section of the courses? Would it be possible that the instructors might not be able to take care of all the students?
There are usually 15-20 students within each full time immersive course. In terms of in-house support offered by Xccelerate, our instructors are constantly available through dedicated channels that we have so that students can be walked through the course on a step by step level.