即將到來

HK$12,500 以上

數位行銷及成長駭客

4週, 兼讀制

即將到來

教學語言:

參加校園課程或通過在線直播觀看任何課程

or 12 payments of

HK$1,042

over 12 months with

or 3 payments of

HK$4,167

over 3 months with


課程概要

在這個為期4週的數位行銷和成長駭客課程(Digital Marketing 課程)中,您將了解以數據驅動的數位行銷和成長駭客的基本知識及實踐方法。 對這些最新技術和工具的了解將幫助您在市場營銷領域獲得更好的理解和表現。學習過程涉及不同工具和方法的運用,使您能夠解決與全球企業數據有關的問題。

Xccelerate的Digital Marketing 課程將幫助學生提升市場營銷及成長駭客的技能和知識,並且獲得專業認可的課程證書,應付企業及工作需要。

...

Course Delivery

Course schedule - Monday to Friday

Daily lectures on course material

Weekly face-to-face tutorials

Co working space available

Offline mentor support (5 days a week)

Campus hot desk available to all students

Access anytime or anywhere

Access to all recordings in case you miss a lecture

Online support from mentors

Ready to start your tech career? Try our Free Discovery Courses

課程計劃

單元 1

「成長」的定義

成長駭客前的傳統行銷方式

成長駭客如何幫助初創企業

現代演變

如何在公司應用成長駭客

單元 2

成長駭客基本原理和方法

北極星指標(North Star Metrics)和增長指標(Growth Metrics)的定義

深入了解迷你指標(Mini-Metrics)

增長循環(Growth Loop)和乘數(Multipliers)

單元 3

增長分析

設置可行指標,啟動跟踪計劃

第三方分析工具(例如Mixpanel / Google Analytics)

將數據轉化為行動(Actionable insights)

單元 4

增長過程和運行實驗

如何建立Hyperloop實驗計畫

實驗心態

如何評估,預測和分析A / B測試

單元 5

實驗

實驗性研究(Experimentation Research) - 如何發現潛在的實驗機會

如何設計一個最小可行產品(MVP)作實驗

編寫實驗需求文檔(Experimentation Requirement Document)

卡方檢定(Chi Squared Test) , 統計檢定力分析(Power Analysis)

單元 6

用戶體驗,用戶心理和用戶研究

如何將用戶體驗與Growth結合

如何更深入地了解用戶以設計更好的實驗

學習設計用戶研究衝刺(User Research Sprint)

單元 7

收購策略(Acquisition Strategy)

新現代透過收購推動增長的策略

將增長循環(Growth Loop)應用於收購

單元 8

平衡策略(Balanced Strategy)

如何創建有效的銷售渠道

案例研究 - 制定付費廣告策略

單元 9

保留策略(Retention Strategy)

保留和流失管理的重要性(Retention & Churn Management)

如何制定保留策略

單元 10

營利策略(Monetization Strategy)

顧客終身價值(Customer Lifetime Value)

定義顧客的生命週期(Users’ Lifecycle)並創建客戶關係管理(Customer Relationship Management,CRM)計劃

單元 11

建立增長堆棧(Growth Stacks)和職業

如何創建增長堆棧(內部和第三方)

成長駭客的職業道路

單元 12

推動公司增長和未來趨勢

如何向公司領導建議推動公司增長

最新趨勢

課程時間表

1月 13 - 2月 6, 2021

Wed: 730pm-930pm, Sat: 1pm-5pm

已停止接受報名

100%

已報讀

4月 28 - 5月 29, 2021

Wed: 7:30PM-9:30PM, Online; Sat: 1:30PM-5:30PM, Face to face

已停止接受報名

100%

已報讀

10月 6 - 10月 30, 2021

Wed: 7:30PM-9:30PM, Sat: 2:00PM-6:00PM

已停止接受報名

100%

已報讀

上課日期或時間不適合您?

學習模式

混合模式

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HK$ 12,500

課堂

可選擇線上上課

可選擇回到校舍上課

校園內Hotdesk

以行業為中心的項目

個人

小組

課程內容

課程期間無限次重溫

重溫課程資料

額外8個月時間重溫教材

課堂錄影

提供24/7線上分組討論室與同學合作及實踐項目

職業支援

Xccelerate 人才資料庫

香港科技職業指南

使用權Xccelerate的招聘網絡

個人面試準備

個人簡歷審查

個人LinkedIn審查

軟技能訓練

接收來自Xccelerate網絡的職位發佈

工作談判培訓

科技行業講者

即將到來

教學語言:

參加校園課程或通過在線直播觀看任何課程

or 12 payments of

HK$1,042

over 12 months with

or 3 payments of

HK$4,167

over 3 months with


Frequently Asked Questions

Xccelerate was founded to address the main concerns that our students found lacking in traditional offline and even online learning environments. What you will find with us that does not come standard with a majority of other options is: - Our dedication to practical hands-on training environments that keep you accountable to your own success but also provide access to a modern curriculum with the aid of expert instructors. - For our immersive programs, we provide an in-house career support team as opposed to many other institutes where you are left to fend for yourself. Your job search progress will be closely followed up by our career consultants throughout the duration of the immersive program and even after graduation. - Our career team organizes various career events, e.g. networking evenings, guest sharing, workshops, etc. With such a commitment, we have achieved 91% successful hiring rate in the previous cohorts. Your success is our success! - Access to an always growing tech community. All Xccelerate students are invited to join our exclusive learning community, which is a platform of sharing and receiving news related to tech, such as the latest tech inventions, tech-talent roles openings, etc, allowing alumni and all stakeholders to discuss.

Our bootcamp programs are completely immersive. We teach from zero and expect you to have job-ready skills after the course. While it is not fully required to have pre-existing hard tech skills before the course, we highly recommend completing pre-course prep work that will be assigned before the course begins to best set you up to succeed.\n\nThe immersive courses are engineered to produce the best possible outcomes within 16 weeks, therefore students should fully understand the commitment and work ethic required to complete the program.

You can schedule a free course consultation with us by emailing admissions@xccelerate.co where we will address your current career situation as well as your desired outcomes to help point you in the right direction.

We do not offer trial classes at the moment as it turns out to be quite distracting for current students and instructors, but we recommend you to schedule a campus tour with our Admissions Manager at +852 68838583. You can observe the class and talk to our instructors if necessary to learn more about the course.

There are usually 15-20 students within each full time immersive course. In terms of in-house support offered by Xccelerate, our instructors are constantly available through dedicated channels that we have so that students can be walked through the course on a step by step level.

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