Facebook Advertising Playbook: Build Great Ads & Audiences

“26% of Facebook users that click on ads report making purchases based on the advertisement. “ - Mary Meeker’s 2017 Internet Trends Report

Interested to generate leads & sales with Facebook Ads? We will deep dive into Facebook ecosystem from pages to groups & ads. Learn how to analyze your performance from Page Insights. Understand how an ad auction work to increase relevance. Hands-on practice of campaign set-up instead of textbook theories. Unlock the question of how to go viral with content and creative best practices. Find out the secret formula to Facebook Ads now!

Modules:

Facebook Page & Group

• Understanding Page Insights
• Pros/Cons of Facebook Page & Group
• Organic Marketing with Facebook Group
• Facebook App Types
• Facebook Ads Manager

Campaign Structure

• Ad Auction & Relevance
• Facebook Ads Manager (demo session)
• Facebook Ads Guide
• Facebook Tagging (Hands-On)
• Facebook Campaign Set Up (Hands-On)
• Type of Facebook Audiences

Reporting

• Advertising Metrics
• Segmenting Ad Results
• Industry Benchmarks

Content & Creative

• Creative Best Practice
• Carousel Ads
• Canvas Ads
• Content Best Practice
• Facebook Creative Hub
• Self Help Resources

Facebook Success Stories

• Social Media Posting Tools
• Facebook Help Center
• Facebook Help Community
• Facebook Blueprint Certification
• Facebook Marketing Partner ‍