How To: Grow Your Business with Google Adwords

"The best way to hide a dead body is on Page 2 of Google Search Results."

Set up your first Adwords campaign & learn keyword, ad copy & optimization best practices from an industry expert. Perfecting your campaign structure is fundamentalin optimising your website for the 1st position on Google and thus receiving more clicks & conversions. Sign up to increase your brand’s search presence now!

After Class Swag

• After the class, students will receive a free Google Adwords auditing checklist; sample keyword & text ads planning template.

Modules:

1. Search Engine Ecosystem

   • Top Search Engine Research & Resources
   • Search Engine Ecosystem - Google, Yahoo, Bing, Baidu
   • Why is Search important & How does Search works
   • SEM Vs SEO Integration
   • Future of Search

2. Introduction to Google Adwords

   • Adwords Structure
   • Quality Score
   • Auction System
   • Google Search Trends & Resources
   • Introduction to Adwords Platform (hands-on)

3. Campaign Set Up

   • Keyword Mining Sources
   • Keyword Match Type
   • Google Keyword Planner (hands-on)
   • Basic Campaign Set Up (hands-on)
   • Ad formats & ad extensions
   • Ad Preview & Diagnosis

4. Exploring Tools, Billings & Settings

   • Billing Set Up
   • Conversion & Remarketing tag set up
   • Audience Re-marketing
   • Audience Manager
   • Rules Set Up

5. Reporting

   • Core Search Metrics
   • Reporting Dashboard
   • Industry Benchmarks

6. Self-Help Resources

   • What to do if you forget everything you learned
   • Google Adwords Support
   • Help Center, Community
   • Certification