How To: Grow Your Business with Google Adwords

Work Together, 17/F Wing Wong Building 557 Nathan Road Yau Ma Tei, Kowloon

"The best way to hide a dead body is on Page 2 of Google Search Results."

Set up your first Adwords campaign & learn keyword, ad copy & optimization best practices from an industry expert. Perfecting your campaign structure is fundamentalin optimising your website for the 1st position on Google and thus receiving more clicks & conversions. Sign up to increase your brand’s search presence now!

After Class Swag

  • After the class, students will receive a free Google Adwords auditing checklist; sample keyword & text ads planning template.


  1. Search Engine Ecosystem

    • Top Search Engine Research & Resources
    • Search Engine Ecosystem - Google, Yahoo, Bing, Baidu
    • Why is Search important & How does Search works
    • SEM Vs SEO Integration
    • Future of Search
  2. Introduction to Google Adwords

    • Adwords Structure
    • Quality Score
    • Auction System
    • Google Search Trends & Resources
    • Introduction to Adwords Platform (hands-on)
  3. Campaign Set Up

    • Keyword Mining Sources
    • Keyword Match Type
    • Google Keyword Planner (hands-on)
    • Basic Campaign Set Up (hands-on)
    • Ad formats & ad extensions
    • Ad Preview & Diagnosis
  4. Exploring Tools, Billings & Settings

    • Billing Set Up
    • Conversion & Remarketing tag set up
    • Audience Re-marketing
    • Audience Manager
    • Rules Set Up
  5. Reporting

    • Core Search Metrics
    • Reporting Dashboard
    • Industry Benchmarks
  6. Self-Help Resources

    • What to do if you forget everything you learned
    • Google Adwords Support
    • Help Center, Community
    • Certification


Rachel Lim

Senior Digital Marketer

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